Sean Roberts has landed a first for one of the most established Premier Soccer League clubs in South Africa.
"Fintech iKhokha has entered the PSL fray by sponsoring former PSL champions and title challengers SuperSport United," read a club statement.
"The official long-term sleeve sponsor, iKhokha is looking forward to integrating its brand with the club and its supporters."
iKhoka CEO Matt Putman was delighted with the partnership, believing they both share the same values to make their businesses run successfully.
"We are excited to announce our partnership with SuperSport United as an official sponsor moving forward.
"As a fintech that supports small businesses, we understand the importance of teamwork and determination - values that are integral to the success of SME businesses and sporting teams alike."
Graeme Cumming, Chief Growth Officer at iKhokha, added: "We are thrilled to support a football team known for its drive and ambition - qualities we live and breathe every day in our quest to help entrepreneurs to start, grow and manage their businesses."
Matsatsantsa are having a fine season as they currently sit third in the DStv Premiership with a hope of qualifying for the CAF Champions League.
The new sponsorship is a clear indicator that they are moving in an upward trend as they look to challenge for titles in the near future.
This post first appeared on news24